Hotel 17 Resorts & Hospitality (Pvt.) Ltd. is seeking a creative, strategic, and results-driven media professional to join our team as Assistant Manager – Media in Lahore.
The successful candidate will support the development and execution of the hotel’s media, digital content, social media, and brand communication strategy, ensuring a strong and consistent brand presence in line with 4/5-star hotel and international hospitality standards.
KEY RESPONSIBILITIES
- Support the planning and execution of the hotel’s media and digital communication strategy.
- Develop and manage engaging content for social media platforms, website, and other digital channels.
- Coordinate photography, videography, promotional shoots, and hotel events to create high-quality visual content.
- Develop creative concepts, captions, campaigns, and promotional materials aligned with the hotel’s brand identity.
- Manage and maintain the hotel’s social media presence, including content calendars, scheduling, publishing, and community engagement.
- Monitor social media trends, hospitality trends, competitor activity, and audience insights to identify growth opportunities.
- Coordinate with Food & Beverage, Sales & Marketing, HR, and other departments for promotional campaigns and content requirements.
- Support the promotion of restaurants, rooms, events, packages, offers, and hotel experiences through appropriate media channels.
- Ensure all media and marketing content maintains brand consistency, quality, tone, and visual standards.
- Assist in managing relationships with photographers, videographers, designers, media agencies, influencers, and other creative partners.
- Monitor online reviews, comments, messages, and guest interactions and coordinate appropriate responses with relevant departments.
- Track social media and digital performance metrics and prepare regular reports for management.
- Support paid digital campaigns and coordinate with agencies or internal teams to optimize campaign performance.
- Maintain an organized digital media library and ensure proper use of approved hotel assets.
- Ensure all published content is accurate, professional, timely, and aligned with hotel policies and brand guidelines.
- Support PR activities, media coverage, hotel launches, special events, and promotional initiatives as required.
- Bachelor’s degree in Media Studies, Mass Communication, Marketing, Digital Marketing, Public Relations, or a related field.
- 3–5 years of relevant experience in Media, Digital Marketing, Social Media, Content Creation, or Brand Communications.
- Experience in a 4/5-star hotel, international hospitality brand, premium lifestyle organization, or reputed agency will be strongly preferred.
- Strong understanding of social media platforms, digital marketing, content strategy, and brand communication.
- Excellent content writing, storytelling, and communication skills.
- Hands-on understanding of photography, videography, graphic design, and short-form video content.
- Working knowledge of relevant creative and digital tools/software.
- Strong understanding of social media analytics, audience engagement, and digital performance reporting.
- Creative mindset with strong attention to detail and visual quality.
- Excellent coordination, interpersonal, project-management, and time-management skills.
- Professional presentation, proactive attitude, and ability to work in a fast-paced hospitality environment.
- Ability to manage multiple campaigns and deadlines effectively.
- Competitive salary based on qualifications and relevant experience.
- Performance-based rewards and incentives.
- Medical Insurance.
- Provident Fund.
- Staff Meals.
- Career development and professional growth opportunities.
- Professional and creative working environment.